معرفی
Prof. Dr. Marc Linzmajer serves as Professor and Chair of General Business Administration: Service Management at the University of Rostock's Faculty of Business and Economics, where he leads the Institute for Marketing & Service Research. His academic profile bridges theoretical research with practical industry applications, maintaining active collaborations with international institutions including University of St. Gallen and Babson College.
Prof. Linzmajer's research focuses on evolving retail landscapes, with particular expertise in service management, consumer behavior in digital environments, and emerging technologies. His work examines how mass customization affects purchase decisions, the implementation of metaverse applications in retail, and the integration of AI in shopping experiences. Rather than treating these as isolated phenomena, his research connects technological innovations with fundamental consumer psychology principles, particularly examining how personal category-self connections influence decision-making.
His publication trends reveal a strategic progression from traditional retail management concepts toward digital transformation. The 5th edition of his textbook 'Modern Retail Management' reflects this evolution, incorporating new topics like social commerce, metaverse applications, and AI in retail alongside foundational trade management principles. Recent field studies in both consumer goods and automotive sectors demonstrate his commitment to real-world validation of theoretical concepts.
Prof. Linzmajer maintains strong industry connections through interviews with the Rostock Chamber of Industry and Commerce and contributions to industry publications like 'Lebensmittel-Zeitung' and 'markenartikel magazin.' His research on price perception using neuroscience approaches and social media marketing's impact on consumer inspiration shows his methodological diversity. The upcoming inaugural lecture scheduled for May 15, 2025 with Rouven Seifert indicates ongoing academic development and knowledge sharing within his field.
His leadership extends beyond pure research, as evidenced by participation in university community events like the small-field football tournament at the Summer Night Sports Festival 2025, suggesting a holistic approach to academic life that values both scholarly achievement and community engagement.
