Rouven Seifert

Rouven Seifert serves as Junior Professor for Business Administration of Services at the University of Rostock's Department of Business Administration. His work bridges academic research and industry applications through collaborations with institutions like the University of Hamburg and companies including Spice VR and PANTA RHAI, focusing on service innovation and digital transformation.

Research spans service management, social/sustainable entrepreneurship, and technology applications. Key areas include:

• Consumer behavior in digital services (music streaming/concert economics)
• VR/AI for sustainable business innovation
• Pandemic communication strategies and social dilemmas
• Entrepreneurial education frameworks

Recent publications demonstrate interdisciplinary approaches to business challenges, notably pandemic trade-off analysis (2025), music streaming economics (2023), and VR/AI applications for sustainable entrepreneurship (2024), emphasizing real-world impact through technological integration.

Scientific recognition includes:

• Teaching Award 2025 for innovative pedagogy and student engagement

Supervision focuses on master's theses with current capacity constraints preventing bachelor's thesis guidance. Research funding sources:

• German Federal Ministry of Education and Research (BMBF) for VR sustainability projects
• Industry partnerships via Innovation Contact Point (IKS) Hamburg

He leads the Junior Professorship research team and maintains active industry collaborations, particularly with Spice VR for immersive entrepreneurial training and PANTA RHAI for AI journalism applications.