Marc Knoppe

Prof. Dr. Marc Knoppe serves as Professor and Degree Program Director for Retail and Consumer Management at the Business School of Ingolstadt University of Applied Sciences (THI) since 2009, with office location in Room A240. His academic leadership focuses on bridging theoretical frameworks with global industry practices in consumer-facing sectors.

Educational background includes a business management degree from LMU Munich (1988-1992) followed by doctoral studies completed in 1997 under Prof. Dr. Guido Eilenberger at LMU Munich and University of Rostock, with dissertation titled "Strategic alliances in the credit sector".

Research expertise spans critical domains of modern commerce:

• Global retail strategy formulation and execution
• Digital transformation in consumer markets
• Cross-cultural branding and communication systems
• International service pricing architectures
• Innovation lifecycle management
• M&A integration in retail/service ecosystems

His industry-academia synergy derives from 17 years (1992-2009) as managing director for multinational American and German corporations across US, Asia-Pacific, and European markets. Current engagements include Research Network BAYLAT collaboration and multiple expert advisory roles leveraging his transcontinental operational experience.