Oliver Hackl

Prof. Dr. Oliver Hackl serves as Professor of Retail Marketing, Brand Management, Human Resources and Organisational Management at Ingolstadt University of Applied Sciences (THI) since 2006, where he directs the Retail Management & Consumer Experience and International Retail Management degree programs from room F211 at the THI Business School.

His research and teaching expertise centers on Retail Marketing, Brand Management, and Human Resources Management, informed by 19 years of executive experience at Media-Saturn Group including roles as Member of the management team, divisional director for HR development and CSR projects, and Managing Partner for Saturn subsidiaries; this industry-academia bridge shapes his practical approach to retail organizational dynamics and consumer experience design.