Alfred Quenzler

Prof. Dr. Alfred Quenzler serves as Professor at the Business School of Ingolstadt University of Applied Sciences (THI), holding key leadership roles including Academic Director of the Institute of Executive Education since 2019 and Course Director for Management in Social Professions (since 2016) and Management in Health Professions (since 2012). He concurrently acts as Board Member of Bundesverband Employer Branding, Personalmarketing und Recruiting e.V. (Queb), Chairman of VDI e.V.'s Career and Labour Market Advisory Board, and Head of Queb's HR Marketing and Recruiting Controlling Working Group.

His educational foundation includes a Business Management degree from the University of Regensburg (1986-1992) and a work-study doctorate on "The benefits of in-house professional development in large corporations" (2004-2008). Professional training encompasses speech therapy (DGSS, 1996-1999) and communication training (IRK, 1997).

Quenzler's research spans Human Resources Management, Organisation Dynamics, and Employer Branding, with emphasis on digital transformation impacts (HR 4.0), generational workforce analysis (Y/Z/alpha), and agile management futures. His work integrates labor market segmentation, health-conscious career transitions, and cross-cultural employer branding strategies.

He has executed 14 major industry collaborations including AUDI AG's international career page benchmarking, Brose's China/India employer branding concept, MAN's HR 4.0 recruiting optimization, and Queb's nationwide HR controlling standard development. Projects consistently address digitalization impacts on employees, corporate culture evaluation (Wertikale), and engineer recruitment frameworks (VDI e.V.).

As former Head of International HR Marketing at AUDI AG (2002-2009), he managed 45 staff across Neckarsulm/Ingolstadt sites while developing global talent programs. Current leadership extends to VDI e.V.'s qualification initiatives and SEAT's Spanish labor market segmentation.