معرفی
Patrik Stoopendahl serves as a Postdoctoral Fellow at Lund University's Department of Service Studies within the School of Economics and Management. His research examines digital transformation in retail through the lens of consumer behavior, e-commerce systems, and emerging market actors, supported by active projects funded by The Swedish Retail and Wholesale Council.
Core research interests include Consumer Behavior in digital environments, Digital Marketing strategies, Retail Management innovations, and E-commerce ecosystem dynamics. His work analyzes how user-generated content, digital traces, and privacy-aware technologies reshape customer journeys and retail operations, employing methodological approaches that bridge theoretical frameworks with practical retail challenges.
Recent publications (2024-2025) reveal cohesive trends in understanding digital retail evolution: emphasis on marketing machine operations, e-commerce manager roles, user-generated content integration, and privacy-conscious personalization. These studies consistently connect sociological market theories with empirical retail observations, highlighting technology-human interactions in commercial contexts.
No scientific awards are documented in the source material. However, Stoopendahl directs two significant research projects: Digitaliseringens framtida påverkan på kundresan och de anställda i handeln (2024-2027) investigating digitalization's impact on customer journeys and retail employees, and E-commerce managers: understanding the formation of a new market actor (2022-2025) exploring emerging retail roles, both funded by The Swedish Retail and Wholesale Council.
Stoopendahl operates within Lund University's Centre for Retail Research, collaborating with interdisciplinary teams including Carlos Fuentes, Kristina Bäckström, and Ulf Johansson. His current activities involve developing frameworks for privacy-aware retail technologies and examining AI's impact on retail employment through workshops like Your Future Career is Being Promted Away! and the REAL research talk series.
