Atilla Wohllebe

Dr. Atilla Wohllebe is a Professor for E-Commerce & Digital Business Models at Wedel University of Applied Sciences since 2022. He actively contributes to both academic and industry advancements through his research on digital customer engagement, mobile applications, and CRM strategies. His work bridges theoretical frameworks with practical implementations in retail and e-commerce environments.

He holds a PhD from the Hungarian University of Agriculture and Life Science (2019-2022), an MSc in E-Commerce from Wedel University, and a BA in Business Administration from Hamburg School of Business Administration. His academic contributions are complemented by industry experience as Senior App Marketing Manager at hagebau connect GmbH & Co. KG (2019-2022) and Marketing Manager at OTTO GmbH & Co. KG (2017-2019).

Research Focus:
Wohllebe's work centers on the intersection of retail, technology, and customer behavior. Key areas include:

• Digital customer engagement through smartphone apps
• Mobile marketing and CRM strategies
• Business model innovation in digital commerce
• User experience in omnichannel retail
• Artificial intelligence applications in marketing
• Sustainability integration in digital business

Publication Trends:
His 15 most recent publications (2020-2024) demonstrate expertise in app marketing, push notification optimization, business model analysis, and AI in e-commerce. The work spans technical implementations, consumer behavior studies, and strategic frameworks for digital transformation in retail environments.

Scientific Recognition:

• App Award 2022 (Diy stores) – German Society for Consumer Studies
• Multiple App Awards (2020-2021) – Austrian & German Societies
• Germany’s Best Online Shops 2020 – German Institute for Service Quality

Academic Service:
As Chair of the Ethics Commission (since 2024) and member of the Examination Regulations Committee (since 2023), Wohllebe actively shapes academic governance. He supervises theses and contributes to curriculum development in both BSc and MSc E-Commerce programs.

Industry Engagement:
Serves on advisory boards for Transporo GmbH (logistics) and Greenbaker Foundation (sustainable bakeries) since 2022-2023. Co-founded Wohllebe & Ross Publishing to advance open-access research in business and digital technologies.