Axel Steuernagel

Axel Steuernagel is a Professor at the University of Applied Management, specializing in e-commerce, marketing, and business management. He has held this position since 2006, previously serving as a Lecturer at the same institution (2015-2016). His industry background includes executive roles at Bertelsmann AG, McKinsey & Company, and Quelle GmbH, focusing on international e-commerce expansion and corporate strategy.

Education:

• Dr. rer. pol. (Political Science), LMU Munich
• Diplom-Kaufmann (Business Administration), LMU Munich
• International Relations studies, Johns Hopkins University

Research Interests: His work explores digital transformation in business, particularly in retail and corporate strategy. Key areas include e-commerce innovation, marketing evolution, startup business models, and the intersection of technology with traditional management practices. This expertise stems from both academic research and practical industry experience.

Publications: Recent works (2017) analyze strategic adaptations to digital disruption, business planning methodologies, and retail digitization, reflecting a consistent theme of technology-driven organizational change. Earlier research (1997) examined multilateral economic governance.

Professional Affiliations:

• Professor, University of Applied Management (2006–present)
• E-commerce Developer, Studio Moderna (2010–2015)
• Management Board, Quelle GmbH (2006–2009)
• Engagement Manager, McKinsey & Company (2003–2006)