Markus Fost

Markus Fost serves as a Lecturer in E-Commerce at Nürtingen-Geislingen University of Applied Sciences (HfWU). He concurrently holds leadership roles as founder and managing director of FOSTEC & Company GmbH (digitalization strategy consultancy) and FOSTEC Ventures GmbH (venture capital firm), while also serving as Independent Partner at Stern Stewart & Co. GmbH. His professional engagements span multinational corporations and mid-sized enterprises across automotive, construction, fashion, industrial/consumer goods, retail, and media sectors.

His academic credentials include:

• Bachelor of Business Administration from Nürtingen-Geislingen University of Applied Sciences
• MBA in Finance & Management from Baden-Württemberg Cooperative State University

Fost specializes in developing and implementing e-commerce strategies for brand manufacturers and retailers, with deep expertise in marketplace platforms (particularly Amazon). His research integrates corporate strategy, organizational design, financial restructuring, and digital business model innovation. He has authored multiple practitioner-focused publications through Springer Gabler Verlag, emphasizing actionable frameworks for digital transformation in traditional industries.

Professional recognition includes:

• Vendor Award from Amazon.de (2009) for pioneering contributions to marketplace strategy development as founding member and advisory board member of The Global Marketplace Group GmbH

His academic-practitioner approach bridges theoretical knowledge with real-world implementation challenges, informed by 15+ years of consulting experience since 2009. Current professional activities center on venture building through FOSTEC Ventures GmbH and strategic advisory services, with ongoing academic contributions through specialized E-Commerce instruction.