Michela Ornati

Michela Ornati is a Senior Lecturer at the Department of Business Economics, Health and Social Affairs (DEASS) at SUPSI, Switzerland. Her academic work bridges digital innovation in fashion, luxury management, and consumer behavior. She holds a PhD in Communication Sciences (USI, 2022), an MBA (Jefferson University), and certifications in teaching and languages. Her professional background includes leadership roles at Armani, Bulgari, and DMC, alongside digital strategy consulting in the fashion sector.

Research focuses on haptic technologies in e-commerce, multisensory marketing, and customer relationship management. Key projects explore how tactile feedback systems can enhance online fashion experiences, addressing consumer sensory gaps in digital retail. She has published in journals like Frontiers in Computer Science and SCOMS, and presented at conferences such as IMPEC.

• Awards: Mention in Credit Suisse Best Teaching Award (2014)
• Teaching: Leads courses on CRM, multisensory marketing, and product design systems. Responsibilities include 'Leisure Dressing' and 'Customer Relationship Management' modules.
• Research: Active in digital fashion innovation, luxury industry dynamics, and e-commerce technology. Her ORCID: 0000-0002-0641-6950.