Christoph Baldauf

Christoph Baldauf is an Assistant Professor of Marketing Analytics at the Center for Retailing, Stockholm School of Economics. He specializes in empirical research at the intersection of marketing and operations, focusing on how logistics/operations impact customer behavior in online and omnichannel retail environments.

Education:

• Ph.D. in Operations Management, Stockholm University (with a six-month research stay at the Faculty of Engineering, University of Porto, Portugal)
• M.Sc. in Operations Management & Control, Stockholm University (including one term at UNSW Business School, University of New South Wales, Australia)

Research Interests:

• Empirical operations management
• Retail operations
• Online and omnichannel retail
• Customer behavior
• Marketing-operations interface
• Sustainability in retail

Christoph collaborates with national and international retailers, with publications in leading journals like Management Science and Journal of Operations Management. He received the EURO Doctoral Dissertation Award and the Jan Wallander and Tom Hedelius Postdoctoral Fellowship.

Current Roles:

• Faculty Representative, E-commerce Retail Club, Stockholm School of Economics
• Affiliated Researcher, SSE Institute for Research Education