Christoph Teller

Christoph Teller serves as a Full Professor at Johannes Kepler University Linz's Business School within the Department of International Marketing and leads the Institute of Retailing, Sales and Marketing. His academic profile demonstrates extensive expertise in retail management with particular focus on e-commerce transformations, rural retail development, and customer behavior analysis.

Professor Teller's research interests center on retail innovation under disruption, examining how retail ecosystems adapt to technological, environmental, and societal challenges. His work spans

• Customer deviance management in omnichannel environments
• Autonomous retail solutions for rural communities
• Pandemic-era e-commerce acceleration across EU markets
• Sustainable retail operations and environmental impact mitigation

His research integrates behavioral economics with operational logistics to develop practical retail management frameworks.

Analysis of recent publications reveals a clear evolution from pandemic-response retail studies (2021-2022) toward future-oriented topics including metaverse retail applications, autonomous store ecosystems, and generational consumption patterns. The work consistently bridges academic rigor with industry applicability, addressing both theoretical contributions and operational implementation challenges.

Professor Teller's recognition includes:

• Kepler Award for Science Communication (2025)
• Extensive media engagement (1,395 appearances) on retail trends
• Editorship of influential IHaM-Analysen research series

His research leadership manifests through 11 funded projects including the EU-27 Online Shopping Report series tracking cross-border e-commerce evolution, environmental impact studies, and rural retail innovation initiatives. Current supervision encompasses 28 graduate students working on retail management topics with strong industry relevance.

As director of the Institute of Retailing, Sales and Marketing, Professor Teller fosters collaborative research environments connecting academia with retail practitioners through regular industry forums and applied research projects addressing real-world retail challenges.