معرفی
Carl Yngfalk is a Senior Lecturer in Marketing at Stockholm Business School, Stockholm University. His work bridges marketing theory, institutional studies, and critical analyses of consumer culture, focusing on topics like the politics of consumption, neoliberal market dynamics, and ethics of digital surveillance.
- PhD in Business Administration (Marketing), Stockholm University (2012)
- Wallander Post-Doc Scholarship recipient (2012)
- Visiting Researcher, University of Sydney Business School (2013)
- Lecturer at Uppsala University Campus Gotland (previous)
Research themes include:
- Consumer Culture Theory: Examining how marketing discourses shape identities and power structures, often using Foucauldian biopolitical frameworks.
- Digital Marketing Ethics: Analyzing data-driven marketing’s impact on consumer vulnerability, gendered biases, and corporate responsibility.
- Institutional Theory: Studying how actors in nonprofit and public sectors engage in market-shaping through institutional work.
His 15 most recent publications (2012–2024) span journals like Marketing Theory, Journal of Marketing Management, and Consumption, Markets & Culture, with recurring themes of:
- Biopolitical control in food labeling and waste
- Ethical tensions in public-private healthcare partnerships
- Algorithmic surveillance in consumer markets
- Nonprofit organizations as market actors
- Gender bias in digital marketing systems
Scientific recognition includes:
- Wallander Post-Doc Scholarship (2012) for advanced research in marketing
- Frequent media engagement on sustainability challenges and corporate ethics
Teaching leadership in qualitative research methods at Master’s level, with supervision across academic levels. Currently directs a 3-year project on Digital Marketing Ethics (2022–2024) funded by the Jan Wallander and Tom Hedelius Research Foundation.
