معرفی
Detlev Zwick is the Dean and Professor of Marketing at the Schulich School of Business, York University, holding the Tanna H. Schulich Chair in Digital Marketing Strategy. His research focuses on cultural and social theories of consumption, marketing practices, and the intersection of digital technologies with market ideologies. He examines consumer behavior, database marketing, and sustainability within marketing frameworks, emphasizing qualitative social science methodologies.
Key research interests include the cultural politics of marketing, the commodification of social contexts, and the ethical dimensions of corporate responsibility. His edited work Inside Marketing: Practices, Ideologies, Devices (2012) explores marketing as both a product and producer of global market ideologies.
Recent publications analyze hyperdigital marketspaces, surveillance capitalism, and the contradictions of digital marketing strategies. He critiques contemporary marketing practices through lenses of biopolitics, neoliberalism, and communicative capitalism. His work highlights tensions between consumer empowerment and commercial surveillance in digital ecosystems.
Zwick’s academic leadership includes overseeing the Schulich School of Business, driving innovation in digital marketing education, and advancing research on sustainable business practices. His contributions bridge theoretical critique with practical marketing strategies, influencing both academia and industry discourse on ethical market practices.
