معرفی
Dan Guadagnolo is an Assistant Professor at the University of Toronto's Institute of Communication, Culture, Information and Technology (ICCIT), specializing in 20th-century U.S. business and cultural history. His work bridges marketing, media, and social movements, with a focus on marginalized identities and commercialization trends.
- PhD in History, University of Wisconsin–Madison (2020)
- MA in Communication & Culture, Ryerson University (2013)
- MA in History, University of Toronto (2011)
- BA in History, York University (2010)
Guadagnolo's research centers on the intersection of marketing, media, and cultural identity. He examines how marginalized groups (e.g., working women, African Americans, queer/trans communities) became commercialized by marketing consultants post-1960. His book project Segmenting America reveals how marketing evolved as a lens for understanding societal transformations through data analytics and social movement dynamics.
His recent publications highlight failures in higher education, the role of marketing in public health discourse (e.g., Kotex's sex education programs), and the commodification of social identities. Articles span topics like queer digital archives, surveillance capitalism, and the historical manipulation of consumer demographics.
- Sponsored Research Agreement: "Marketing 'Beyond Demographics' in the 1980s" (OAH Conference, 2023)
Guadagnolo teaches courses on digital marketing, media audiences, and U.S. capitalism history across ICCIT, Historical Studies, and American Studies programs. He advocates for interdisciplinary approaches to failure as a pedagogical tool and critiques corporate narratives in public discourse.
