معرفی
Ileyha Dagalp is a researcher at Stockholm Business School (SBS), part of Stockholm University. She specializes in marketing within the Consumer Culture Theory Research Group, focusing on the intersection of consumption, marketing, and consumer culture.
Her educational background includes a Ph.D. in business administration with a specialization in marketing from the School of Business, Economics and Law at the University of Gothenburg, where she completed her dissertation titled "myth aestheticization".
Dagalp's research interests span multiple areas including brand activism, novel food market aestheticization, sustainabilization, and the fluidity of consumer lifestyles within digital consumer culture. Her methodological approach combines consumer and expert interviews with visual and digital research methods. She has published extensively on advertising aesthetics, past themed consumption, marketplace mythology, and cultural approaches to aestheticization.
Her recent publications reveal a consistent focus on aesthetic dimensions of consumer culture, with particular attention to how aesthetic principles shape advertising, digital marketing, and consumer behavior. Her work often bridges theoretical consumer culture concepts with practical marketing applications.
Among her notable achievements is being a recipient of the prestigious Jan Wallanders and Tom Hedelius Postdoctoral Fellowship. She is currently curating a special issue on "Poetics of Consumption" which reflects her ongoing interest in the literary and artistic dimensions of consumer behavior.
Dagalp actively contributes to the academic community through her research in the Consumer Culture Theory Research Group, which examines consumer culture as "the interconnected system of commercially produced objects, images, and texts that various market actors use to construct and produce practices, identities and meanings."
