Christine Choi

Christine Choi is an Assistant Professor of Strategy and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Her research focuses on interfirm collaboration, corporate entrepreneurship, digital platforms, and competitive strategy. She examines how firms expand their collaborative portfolios and manage resource allocation across partnerships.

Education:

• PhD in Strategy, Stephen M. Ross School of Business, University of Michigan
• MS in Business Administration (International Business), Seoul National University
• BA in Economics (Minor: Statistics), University of Illinois Urbana-Champaign

Her research explores themes such as platform diversification, resource exclusivity, and strategic oscillation in digital ecosystems. Recent work includes studies on Uber’s platform strategies and offline complementors’ platform entry decisions. Articles have appeared in the Strategic Management Journal.

Awards & Recognition:

• SMS Best Paper Award
• AOM Distinguished Paper Award
• Ross Doctoral Research Grant

Teaching & Grants: Teaches strategy and entrepreneurship courses. Received grants from the Ross School and Rackham Graduate Student programs. Active in reviewing for AOM and other strategic management venues.