Niloofar Abolfathi

Niloofar Abolfathi is a Full-Time Assistant Professor of Strategy & Entrepreneurship at Singapore Management University's Lee Kong Chian School of Business. She previously held positions at National University of Singapore (Visiting Assistant Professor, 2019-2023) and WU Vienna University of Economics and Business (Assistant Professor, Non-tenure track, 2017-2019).

• Ph.D. in Business Administration and Management, Bocconi University (2018)
• MSc. in Industrial Management, Allameh University (2010)
• BSc. in Industrial Engineering, K.N.Toosi University of Technology (2008)

Her research focuses on competitive strategy and entrepreneurship from a demand-side perspective, particularly examining:

• Entrepreneurship training methodologies (demand vs resource approaches)
• Impact of customer switching costs on firm scope and profitability
• Digital transformation and platform strategies
• Market friction dynamics in telecommunications
• Gamification's role in industry disruption

Her work has been published in top-tier journals including Strategic Management Journal, Management Science, and MIT Sloan Management Review. Key findings show demand-side training can double customer acquisition and increase revenues by 65% in entrepreneurship programs.

Notable awards include:

• Best Paper Award, wISE Scholarship in Oceania (2023)
• Best Paper Prize Honorable Mention, SMS Annual Conference (2021)
• Glueck Best Paper Award, Strategic Management Division of AOM (2020)

Her research explores platform competition dynamics (e.g., YouTube vs Twitch) and the role of customer complementary assets in technology adoption, with practical implications for digital business innovation.