معرفی
Hana Choi is an Assistant Professor at the Simon Business School, University of Rochester. Her expertise spans Digital Economy, Advertising, Consumer Search, Two-Sided Markets, Startup Business, and Applied Industrial Organization. She teaches Core Statistics for MS Students Using R. Her research focuses on digital platforms, online market monetization strategies, and advertising economics. Recent work includes analyzing platform evolution and auction optimization in display advertising. No scientific awards or grants are explicitly listed in the provided texts.
Research Interests:
- Digital Economy dynamics and platform governance
- Consumer behavior in online markets
- Strategic pricing in two-sided markets
Publications highlight trends in platform economics, digital advertising mechanisms, and marketplace design. Her work bridges theoretical frameworks with real-world applications in tech-driven industries.
