معرفی
Puneet Manchanda is the Isadore and Leon Winkelman Professor of Marketing at the University of Michigan's Ross School of Business. He holds a PhD and MPhil from Columbia University, an MBA from IIM-A, and a BSEE from BITS Pilani. Previously, he was on the faculty at the University of Chicago’s Booth School of Business and served as Chair of Ross’s Marketing Area from 2010 to 2016. His research focuses on applying AI, machine learning, and econometrics to solve strategic business problems in technology, e-commerce, healthcare, and pharmaceuticals. He has published over 40 articles in top journals, with over 8,000 citations. Notable awards include the Ross Senior Faculty Research Award (2021) and multiple teaching excellence recognitions. He consults for industries like hi-tech and pharmaceuticals and sits on corporate boards.
Education:
- PhD & MPhil in Business, Columbia University (1998, 1997)
- MBA, Indian Institute of Management Ahmedabad (1990)
- BSEE, Birla Institute of Technology & Science (1987)
Research emphasizes empirical models addressing pricing, targeting, and policy in digital platforms, healthcare, and consumer markets. His work bridges academic rigor and industry relevance, with applications in influencer marketing, gaming, and streaming media. He serves as Editor-in-Chief of Marketing Science and frequently speaks at academic and industry events.
Teaching includes capstone courses in Marketing and Strategy across MBA programs. He has designed executive education programs for companies like Medtronic and Mahindra. Beyond academia, he engages in private equity and angel investing.
