معرفی
Rajesh Manchanda is a Professor of Marketing at the Asper School of Business, University of Manitoba, and holds the title of The Associates Fellow in Sustainability. He has been affiliated with the university since 1997. His research focuses on two primary areas: the role of negative affect (e.g., guilt, embarrassment) in consumer behavior and sustainability/social marketing, including alternative frameworks to capitalism and environmental/social issues from consumer and organizational perspectives. He teaches sustainability, social marketing, and integrated marketing communications at both undergraduate and graduate levels (MBA and Ph.D.).
Dr. Manchanda’s educational background includes a Ph.D. and M.S. from the University of Illinois at Urbana-Champaign, and an MBA and B.Com from the University of Bombay. His industry experience includes roles at Kellogg Company, Procter & Gamble, and J. Walter Thompson Advertising Agency. His research has been published in leading journals such as the Journal of Consumer Research and Journal of Consumer Psychology.
His research trends emphasize interdisciplinary approaches, blending consumer psychology with sustainability, and exploring how emotions and ethical frameworks shape market behaviors. Articles often address contemporary challenges like data privacy, climate communication, and culturally rooted marketing strategies.
