معرفی
Dr. Saurabh Pandharinath Shinde is an Assistant Professor at Bilkent University's Faculty of Business Administration in Ankara, Turkey. He holds a Ph.D. in Marketing from the Indian Institute of Management Calcutta (2023), an MBA from Sri Sathya Sai Institute of Higher Learning (2013), an MS in Software and Telecommunication from BITS Pilani (2010), and a BE in Electronics and Telecommunication from Amravati University (2007).
- PhD: IIM Calcutta, 2023
- MBA: Sri Sathya Sai Institute, 2013
- MS: BITS Pilani, 2010
- BE: Amravati University, 2007
His research focuses on Brand Narrativity, Practice Theory, Consumer Responsibilization, and Netnography. Notable recognition includes a Commonwealth Split-site Scholarship (Durham University, 2021–2022) and two Association of Consumer Research (ACR) TCR grants (2022). He has corporate experience in telecommunication (Tech Mahindra), consulting (KPMG), and petroleum (HPCL).
His publications explore topics like mythologizing consumer narratives and vernacular media, reflecting his interdisciplinary approach to marketing and consumer culture.
