Henning Hummels

Prof. Henning Hummels holds the position of Professor for Marketing and Sales at the Faculty of Economics, University of Applied Sciences Emden/Leer. His expertise focuses on B2B marketing strategies, sales management, and marketing consultancy for small and medium-sized enterprises. He is actively engaged in research and publication across these domains.

Research interests include optimizing B2B sales processes, developing effective marketing instruments for consultancies, and exploring the strategic role of marketing in complex sales environments. His work emphasizes actionable frameworks for SMEs to enhance market positioning and client relationships.

Prof. Hummels has contributed to major publications such as B2B-Marketing und Vertrieb (Springer Gabler, 2022) and articles in Handbuch der Unternehmensberatung. His research spans over a decade, reflecting sustained contributions to marketing and sales theory and practice.

He currently advises on academic and industry matters related to marketing strategy implementation and consultative sales methodologies. His professional network includes active participation in LinkedIn and XING platforms.