Tobias Frenzel

Prof. Dr. Tobias Frenzel is a Professor at Ostfalia University of Applied Sciences within the Faculty of Mechanical Engineering and Institute IPT. His academic expertise spans Marketing, Sales Management, Business Administration, and Purchasing, with teaching responsibilities across Bachelor's and Master's programs in mechanical engineering disciplines.

Research centers on sales digitalization through annual market studies since 2017, including CRM system adoption in B2B sales (2023), Click & Collect retail models (2022), and pandemic-driven sales transformations (2021). His work uniquely bridges engineering contexts with business innovation, examining laser technology commercialization and social media's sales impact through qualitative and quantitative methodologies.

Secured third-party funding includes the 'Digitalisierung im Vertrieb von KMUs' project (2020-2022, Stiftung Zukunftsfonds Asse) analyzing SME sales efficiency, and the EFRE-funded BINNOPTA project (2017-2020) assessing laser-active polymer fiber adoption in regional industries. Contact: Building H, Room 115a; t.frenzel@ostfalia.de; +49 5331 939-45660 (office hours by appointment).