Heini Vanninen

Dr. Heini Vanninen is a postdoctoral researcher at LUT University's School of Business and Management, specializing in Business Studies. Her research focuses on the intersection of digitalization, entrepreneurship, and internationalization within small and medium-sized enterprises (SMEs).

• Research Areas: Business Administration, International Business, Entrepreneurship, Digital Marketing, SMEs, Social Media.

Recent publications analyze digital entrepreneurial internationalization, B2B influencer marketing strategies, and the embeddedness of small multinational enterprises. Collaborative works with scholars like Prof. Mika Gabrielsson and Dr. Joel Mero explore how SMEs leverage social media affordances for global expansion.