Zoe Chroni

Zoe Chroni is a Lecturer at the School of Business and Creative Industries, focusing on business-to-business (B2B) marketing, social media adoption in enterprises, and small to medium-sized enterprises (SMEs). Her research explores managerial perspectives on digital transformation, particularly in the telecom sector and Greek business environments. She is affiliated with ORCID (0000-0003-4229-5221) and accepts PhD students.

Her research interests emphasize organizational adoption of social media tools, strategic marketing in B2B contexts, and SME competitiveness through digital innovation. Key themes include challenges in telecom multinational corporations and internal/external determinants of social media use.

Zoe's publications (2018–2024) analyze B2B marketing challenges, SME digitalization in Greece, and telecom sector dynamics. Her work bridges theoretical frameworks with practical managerial insights. No scientific awards are explicitly mentioned.

Though no formal grants or labs are cited, her focus on SME and telecom sectors suggests involvement in related academic networks. Advising PhD students indicates active mentorship in marketing and digital strategy research.