معرفی
Prof. Dr. Heiko Bergmann serves as Interim Chair of Management of Small- and Medium-Sized Enterprises (KMU-HSG) at the University of St. Gallen. His research focuses on entrepreneurial processes, startup ecosystems, and the integration of AI in early-stage ventures. Bergmann investigates factors influencing venture creation, founder psychology, and SME resilience during economic crises.
His work spans entrepreneurship education, social ventures, and financial strategies for SMEs. Recent publications analyze AI adoption in startups, gender dynamics in academic entrepreneurship, and mission-driven business models. Bergmann emphasizes practical insights for enhancing SME competitiveness in global markets.
۰مقاله منتشرشده
Heiko Bergmann در سایتهای دیگر
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