Alexander Fust

Dr. Alexander Fust is a Senior Lecturer of Business Administration at the University of St. Gallen, affiliated with KMU-HSG. His research focuses on entrepreneurship education, innovation in small and medium-sized enterprises (SMEs), digitalization strategies, and self-regulated learning processes. He has authored numerous publications analyzing entrepreneurial behavior, strategic decision-making, and SME competitiveness. His work emphasizes practical frameworks for enhancing SME attractiveness, digital transformation, and fostering self-directed learning among entrepreneurs.

Key research areas include the transferability of entrepreneurship education outcomes, imaginative leadership in innovation, and the role of cognitive biases in strategic choices. Fust has contributed to Swiss SME studies, exploring economic trends and organizational improvisation. His publications span academic journals and practical guides, addressing topics like opportunity recognition, financial strategies, and sustainable entrepreneurship.

While no formal awards or grants are explicitly listed, his extensive publication record highlights sustained contributions to SME management and entrepreneurial pedagogy. He is based at KMU-HSG, Dufourstrasse 40a, St. Gallen, and can be reached via the university's contact channels.