معرفی
Prof. Dr. Veit Etzold serves as a Professor at Aalen University of Applied Sciences within the Faculty of Business & Health. He maintains office hours upon request in room WIN 4.06 and can be contacted at +49 7361 576-6565 or via email at veit.etzold@hs-aalen.de.
His research focuses on the strategic application of narrative techniques in commercial contexts, exploring how storytelling creates differentiation in marketing and sales environments.
Key research domains include:
- Marketing and Strategic Positioning
- Marketing Strategy Development
- Market Research Methodologies
- Sales Channel Optimization
- Corporate Narrative Frameworks
- Neuromarketing Applications
Prof. Etzold delivered his inaugural lecture on April 18, 2018, titled 'To Tell is to Sell – Wie Storytelling in Marketing und Vertrieb für Differenzierung sorgt' (To Tell is to Sell - How Storytelling in Marketing and Sales Creates Differentiation), which established his scholarly focus on narrative-driven business communication.
