معرفی
Lauren Labrecque serves as Professor of Marketing and Director of Ph.D. Programs and Research at the University of Rhode Island, specializing in sensory marketing (particularly color psychology) and digital marketing domains including consumer privacy, social media engagement, and parasocial interactions. Her research appears in premier journals such as Journal of Marketing and Journal of Marketing Research, where she also serves as Associate Editor for Journal of Interactive Marketing.
Her academic background includes:
- Ph.D. in Marketing, University of Massachusetts Amherst (2006-2010)
- MBA Coursework, University of Massachusetts Amherst (2005-2006)
- M.A. in Digital Media Studies, University of Denver (2001-2003)
- Post-Graduate Studies in Art History & French, American University of Paris (2000-2001)
- B.A. in Communications, Worcester State University (1997-1999)
Labrecque's research program bridges sensory and digital frontiers, examining how color saturation influences product efficacy perceptions and how digital empowerment reshapes consumer-brand dynamics. Her work consistently explores the psychological mechanisms behind consumer responses to sensory cues and digital interfaces, with recent emphasis on AI privacy concerns and data breach consequences in both B2C and B2B contexts. This dual-focus approach reveals how fundamental sensory principles translate into complex digital environments.
Analysis of her publication trajectory shows increasing concentration on digital privacy challenges since 2020, alongside sustained contributions to sensory marketing. The 2024-2025 output demonstrates methodological diversity spanning experimental design (color studies), field research (data breaches), and scale development (DCAS), with strong emphasis on practical managerial implications across all work.
As Director of Ph.D. Programs and Research at URI, she oversees doctoral training while maintaining active research collaborations evident in her multi-author publications. Her prior role as Associate Professor at Loyola University Chicago contributed to foundational work in parasocial interactions and sensory marketing before her current leadership position.
