George Milne

George R. Milne is the Edward D. Shirley ’78 Endowed Professor of Marketing and Associate Dean of Research & PhD Programs at the Isenberg School of Management, University of Massachusetts Amherst. His academic career includes roles from Assistant Professor (1992-1996) to current Professor since 2010. He also served as Director of the PhD Program (2013-2018).

Education: PhD in Marketing (UNC Chapel Hill, 1990), MA Economics (University of Utah, 1984), BS Economics (University of Utah, 1982, Magna Cum Laude).

Research focuses on social media marketing, online privacy policy implications, mindfulness in consumption, and digital health marketing. Notable contributions include studies on consumer privacy expectations across cultures and the role of science fiction in privacy education.

Recent awards include the Thomas Kinnear Award (2019) and multiple College Outstanding Research Awards. His work has been published in top journals like Journal of Consumer Affairs, Journal of Interactive Marketing, and Journal of Business Research.

Teaching spans doctoral marketing management, consumer privacy protection, and mindful marketing strategies. Active in academic leadership roles, including adjunct positions in sport studies and visiting fellowships abroad.