معرفی
JoAnne Labrecque is an Honorary Professor in the Department of Marketing at HEC Montréal. She holds associate membership in the Omer DeSerres Chair of Retailing and the Carmelle and Rémi Marcoux Chair in Arts Management. Her expertise spans food distribution, retail management, customer satisfaction, consumer behavior, and leisure activities. She has mentored numerous students in Master's theses and project supervision, focusing on topics such as sustainable food consumption, consumer perceptions of health, and strategic brand repositioning. Her academic journey includes an MBA in marketing from Laval University and a Ph.D. in Consumer Economics from Cornell University.
- Education: MBA (Marketing, Laval), Ph.D. (Consumer Economics, Cornell)
Her research interests emphasize practical applications in retail and consumer behavior, including geographic indications, sustainable practices, and digital marketing strategies. She has guided over 15 student projects and theses since 2019, addressing challenges in Quebec's food industry, ethical consumption, and brand management. Her work often bridges academic theory with industry solutions, reflecting her commitment to applied research.
While no specific articles are listed, her contributions are evident through her supervision of impactful projects. She holds no explicitly mentioned scientific awards but is recognized for her academic and industry collaborations.
