Artyom Golossenko

Dr. Artyom Golossenko is a Lecturer in Marketing and Strategy at Cardiff Business School, specializing in consumer behavior, social psychology, and applied psychometrics. His work bridges ethics, social interactions, and brand perception through rigorous measurement development.

• Current role: Lecturer in Marketing and Strategy
• Research focus: Dehumanization, moral psychology, consumer ethics
• Publications: International Journal of Research in Marketing, British Journal of Social Psychology

Research themes explore how moral and social dynamics influence brand loyalty and human interactions. Key areas include:

• Dehumanization: Measuring experiences of being treated as less than human
• Brand Anthropomorphism: Studying personification of brands
• Fairness Perception: Developing scales for ethical consumer behavior
• Inter-group Relations: Analyzing social dynamics in consumer contexts

Contact: GolossenkoA@cardiff.ac.uk