Hye-Young Kim

Dr. Hye-Young Kim is Assistant Professor of Marketing at LSE's Department of Management, specializing in consumer psychology and technology interactions. Her research examines how AI systems influence social perceptions, with recent work on 'AI-induced dehumanization' in the Journal of Consumer Psychology. Additional studies investigate how financial status modulates responses to anthropomorphized products.

Behavioral experiments explore goal persistence strategies through counterfactual thinking about unchosen alternatives. Funded projects include experimental studies on consumer-AI interactions using eye-tracking and neuroimaging methods. She teaches brand strategy and consumer behavior at graduate level.