معرفی
Assoc. Prof. Neşenur Altıniğne Ekici is a faculty member at Istanbul Bilgi University, Faculty of Communication, Department of Advertising and Public Relations. Her work bridges marketing theory and digital consumer behavior, with a strong focus on technology-driven retail environments and ethical consumerism. She teaches courses such as Principles of Marketing, Digital Marketing, and Marketing Research.
Education:
- Ph.D. in Marketing, Istanbul Technical University, Faculty of Management (2013–2018)
Her research interests include online consumer behavior, corporate social responsibility, brand relationships during crises, and the psychological aspects of consumer decision-making. She investigates how digital interfaces, ethical branding, and service innovations like robotics influence consumer engagement and loyalty.
Her recent research projects explore consumer behavior during the pandemic and the role of autonomous robots in retail service recovery, indicating a strong trend toward technology-integrated consumer experience research.
Scientific Awards:
- French Embassy Young Visiting Researcher Fellowship (2019)
- ITÜ Best Ph.D. Dissertation Award (2019)
- TUAD Best Paper Award (2019)
- EMAC Junior Research Camp Participant (2016)
She has secured multiple research grants from Istanbul Bilgi University and TÜBİTAK, serving both as a researcher and project director. Her affiliations include EMAC (National Representative for Turkey, 2022–2025), AMA, ACR, SCP, AMS, and PPAD, reflecting her active role in the international marketing research community. She contributes to advancing consumer behavior research through interdisciplinary projects involving technology, ethics, and well-being.
She leads research on autonomous robots in retail (ARCERA project) and has directed studies on consumption patterns, food-clothing style relationships, and CSR effectiveness. These projects highlight her leadership in applied marketing research with societal implications.
