Elena Bocchi

Elena Bocchi is an Assistant Professor of Marketing at NEOMA Business School, holding a PhD from Bayes Business School (London) and predoctoral training from Bocconi University (Milan).

Her educational background includes:

• PhD in Marketing, Bayes Business School, London
• Predoctoral Research Training, Bocconi University, Milan

Bocchi's research examines consumer behavior and decision-making, focusing on how set perceptions influence preferences, acquisition, and discarding decisions leading to judgment errors. She investigates sustainability drivers of wasteful behavior and branding impacts of names, logos, and packaging. Core research areas include Consumer Behaviour, Sets collecting, Consumer Wellbeing, Sustainable Behaviour, Branding, and Psycholinguistics.

Her recent work analyzes collecting behavior's effect on search enjoyment, set composition-induced overbuying, recycling system optimization, and creative packaging's role in consumer preferences. These studies span consumer behavior, sustainability, and branding through experimental methodologies.

Her research has received notable recognition:

• Jane Beattie Memorial Award (Society for Judgment and Decision-Making 2023)
• Best Paper Award (Northern European Consumer Research Symposium 2023)
• Best Presentation Award (Mediterranean Consumer Behavior Symposium 2023)

Bocchi has secured competitive research grants from universities and funding bodies. While specific advising details remain undisclosed, her active conference participation and publication record indicate ongoing doctoral supervision and research mentorship.