Elena Novelli

Elena Novelli is a Professor of Strategy at Bayes Business School, City, University of London. She holds a PhD and MSc cum laude from Bocconi University, Milan. Her research focuses on knowledge-driven value creation, strategic decision-making in entrepreneurial firms, and innovation management. She has received over 15 prestigious awards, including the Strategic Management Society Best Paper Prize (2021) and the UK ESRC Future Research Leaders Grant (2012).

Her academic roles include Editorial Board positions at Strategic Management Journal, Organization Science, and Strategy Science. She chairs the Technology and Innovation Management Division of the Academy of Management and leads the Strategy Insight Lab (funded at £387,000), a program supporting UK microbusinesses. She launched Idea Booster Lab (2022) for startups and teaches 'Strategic Leadership' in Executive MBA programs.

• Education:
• PhD in Business Administration, Bocconi University (cum laude)
• MSc in Business Administration, Bocconi University (cum laude)
• Laurea Degree, Bocconi University

Her research explores scientific decision-making frameworks for startups, stakeholder-oriented technology investments, and innovation in platform ecosystems. Recent work includes analyzing pivots in business models and the impact of diversity in competitive markets. She has been consistently recognized for teaching excellence, including a 2019 City Student Union Impact Award for Most Innovative Teaching.

Grants and initiatives include leading £378,000 UK Government grants for SME productivity research and co-founding the Strategy Insight Lab with Bocconi University and Oxford. Her work bridges academic rigor with practical business applications, particularly in high-tech and financial services sectors.