معرفی
Dr. Yusuf Oc is a Senior Lecturer in Marketing at Bayes Business School, City St George's, University of London. He concurrently holds adjunct roles at London School of Economics and King’s College London, teaching courses on consumer behavior, marketing analytics, and digital marketing. As Director of the MSc Marketing Strategy and Innovation program, he leads academic initiatives in marketing innovation. His research focuses on digital marketing, AI applications, and data-driven strategies, with over 20 peer-reviewed publications in journals like Psychology & Marketing and Computers in Human Behavior.
Before academia, Dr. Oc worked as a Brand Manager and founded two tech startups. He is a Senior Fellow of the UK Higher Education Academy and has received awards for innovative teaching, including the Dean’s Award at King’s Business School. His consultancy work includes training for companies like Garanti Bank and Nike on topics like AI-powered marketing and behavioral economics.
Dr. Oc’s research bridges academia and industry, emphasizing practical applications of technology in marketing. His recent work explores AI’s impact on education assessments and the role of homophily in livestream commerce. He also contributes to market research via his consultancy, offering expertise in big data analytics and consumer insights.
Awards:
- Senior Fellow of the UK Higher Education Academy (2023)
- Dean’s Award for Innovative Teaching (2022)
- Dean’s Recognition Award (2021)
Advisory & Grants: His work with industry partners includes executive training programs and customized marketing strategies for global companies. Grant-funded research includes studies on mobile marketing effectiveness and new product diffusion.
Labs/Teams: Leads Bayes Business School’s Marketing Strategy research group, focusing on innovation and digital transformation.
