Wanqing Zhang

Dr. Wanqing Zhang is a Lecturer in Marketing at the Bayes Business School, City St George's, University of London. She holds a PhD in Marketing from Purdue University (2017), a MPhil and BBA from The Chinese University of Hong Kong, and completed a postdoctoral research fellowship at the University of Chicago's Booth School of Business. Her research focuses on digital marketing, mobile marketing, development marketing, field experiments, and quantitative modeling. She has published in leading journals like the Journal of Marketing and Marketing Letters, and received the ISBM Doctoral Dissertation Award (2016). Dr. Zhang teaches Digital Marketing, Social Media in Business Management, and MSc in Marketing Strategy & Innovation. She is fluent in Cantonese, Mandarin, and English, with expertise in peer review and academic communication. Her work combines experimental methods to address real-world challenges like eco-friendly product adoption and consumer behavior in response to environmental policies.