معرفی
Jingshi Liu is a Senior Lecturer in Marketing at Bayes Business School, City, University of London. She holds a PhD from Hong Kong University of Science and Technology (2020), a Master of Management Studies from Duke University, and a Bachelor of Arts from Drew University. Her research focuses on consumer psychology, particularly how consumption impacts wellbeing and self-identity. Key areas include favorite possessions, counterfeit goods, minimalism, and pandemic behavior.
Education:
- PhD in Marketing, Hong Kong University of Science and Technology (2020)
- Master of Management Studies, Duke University
- Bachelor of Arts, Drew University
Research Interests: Dr. Liu explores how consumer behavior intersects with psychological wellbeing, including the role of possessions in identity formation, ethical consumption challenges like counterfeit goods, and societal responses to crises. Her work often bridges consumer behavior with broader social issues such as inequality and pandemic adaptation.
Notable Article Trends: Recent studies analyze minimalist consumption trends, pandemic-driven behavioral shifts across regions, and the paradoxical effects of counterfeit goods. Earlier work delves into possession authenticity and self-identity connections, as well as medical care utilization patterns.
Professional Background: Joined Bayes in 2020 as Lecturer, promoted to Senior Lecturer in 2024. Fluent in Cantonese, Mandarin, and English with peer-review proficiency.
