معرفی
Dr. George Xu serves as Lecturer in Supply Chain Management within the Department of Management at University of Sussex Business School. His academic profile centers on empirical investigations at the intersection of sustainability reporting, operations management, and cross-cultural consumer behavior.
His educational background includes a PhD from Hong Kong Polytechnic University. Dr. Xu possesses full professional proficiency in English, Mandarin, and Cantonese, enabling direct research engagement with Chinese manufacturers and consumers.
Research focuses demonstrate three interconnected streams:
- Sustainability reporting's operational and financial impacts on manufacturers through longitudinal event studies
- Corporate environmental responsibility's influence on Chinese consumer purchase decisions via relationship quality mediation
- Natural language processing applications for business event discovery in online information streams
His publication record shows consistent output in leading journals including International Journal of Production Economics and Journal of Consumer Behaviour, with recent work extending into 2025. The research portfolio indicates strong empirical rigor with applications across US and Chinese manufacturing contexts.
Dr. Xu maintains active collaborations with Hong Kong-based researchers evidenced through co-authorship patterns. His work on Chinese buyer behavior and sustainability reporting in Asian markets suggests ongoing engagement with industry partners in the region. The integration of computational methods (EventMining) with traditional supply chain analysis represents an emerging technical dimension to his research program.
