معرفی
Aurore Bardey is an Associate Professor at Burgundy School of Business, where she serves as Coordinator of the Digital Leadership research axis within the Marketing Management Department. Her academic work bridges fashion psychology, consumer behavior, and sustainable fashion practices, positioning her at the intersection of business strategy and social impact within the fashion industry.
Professor Bardey's research focuses on understanding how fashion intersects with psychological wellbeing, social identity, and sustainable consumption patterns. Her work examines ageism in fashion media, gender representation, minimalist fashion's impact on wellbeing, and cross-cultural fashion consumption behaviors. Through her research, she explores how fashion can be leveraged as a tool for social change, empowerment, and psychological wellbeing.
Her recent publications reveal a strong trend toward examining fashion through psychological and sociological lenses, particularly focusing on marginalized consumer groups including seniors, religious minorities, and gender-nonconforming individuals. Bardey's work consistently addresses the tension between commercial fashion practices and ethical considerations, with increasing emphasis on sustainable consumption patterns and psychological wellbeing in the post-pandemic era.
As Coordinator of the Digital Leadership research axis, Professor Bardey guides research initiatives that explore the intersection of digital transformation and fashion business strategy. Her academic contributions span peer-reviewed journal articles, book chapters, conference presentations, and media commentaries that bridge academic research with public discourse on fashion industry practices.
