Kirsty Bennetta

Kirsty Bennetta is a Lecturer in Fashion Marketing and Management at Bath Spa University's Bath Business School. With a background in fashion design and product development, she transitioned to academia after 7 years in the industry, earning an MSc in Fashion Marketing Management and a PGCE in Post Compulsory Teaching. Her research focuses on sustainable fashion, circular economy practices, and educational interventions to address fast fashion's environmental impact.

• BA (Hons) Fashion Design (2013)
• MSc Fashion Marketing Management
• PGCE PCET

Kirsty's research examines how repair workshops enhance consumer wellbeing and garment value, aligning with circular fashion principles. She explores the role of education in shifting consumer habits toward sustainability, emphasizing skills-based approaches to extend clothing lifespans and reduce waste.

Her publications include two key studies: (1) 2024's 'Revive and Thrive' on therapeutic repair workshops and (2) 2022's 'Educating for Change?' on consumer perceptions of sustainability. These works highlight intersections between mental health, skill acquisition, and systemic educational reforms.

• Award for Academic Excellence

As module leader for Fashion Marketing and Management, Kirsty integrates sustainability into undergraduate curricula. Her collaborations with Dr. Meryem Akin and Dr. Jemma Oeppen-Hill demonstrate industry-academia partnerships. She advocates for repairing/upcycling skills to combat fast fashion's disposable culture.