معرفی
Joshua Williams is a Senior Lecturer and Course Leader for the BA Fashion Marketing and Management program at Bath Business School, Bath Spa University. He specializes in sustainable fashion systems, advocating for circular principles across garment design, corporate practices, and national policy frameworks. His work integrates digital innovation with traditional craftsmanship to preserve cultural heritage while promoting environmental sustainability.
Academically, he holds an MBA in Leadership from Bath Spa University, alongside postgraduate certificates in Academic Practice and Sustainable Leadership. Professional recognitions include Fellowships from the Winston Churchill Memorial Trust, Higher Education Academy, and Royal Society of Arts. His research is housed at the Research Centre for Environmental Humanities, focusing on fashion’s ecological and social impacts.
Williams’ teaching spans undergraduate and postgraduate modules such as Sustainable Fashion, Digital Marketing, and Fashion Management. Beyond academia, he is a sustainable fashion entrepreneur, founding the heritage-inspired menswear label Tails 1979 and serving as a non-executive director in premium online retail. His 2021 COP26 lectures, including 'Fashion’s Hidden Carbon Footprint,' highlight systemic sustainability challenges. He was honored as part of Bath Business School’s 'Team of the Year 2021' for his role in blended learning innovation during the pandemic.
Publications and collaborations include radio shows on diverse fashion narratives, consultancy work with SOHO HOUSE, and exhibitions like the Tails Tokyo Showcase. His work bridges academic research, industry practice, and cultural discourse to reimagine fashion’s future through ethical and regenerative frameworks.
