معرفی
Dr. Matteo Montecchi is a Senior Lecturer (Associate Professor) in Marketing at King’s Business School, King’s College London, where he also serves as Theme Lead for Sustainable Consumption at the Centre for Sustainable Business and Programme Director for the Strategic Marketing (Open Executive) programme. He teaches core modules such as Consumer Behaviour, Digital Marketing, and Research Methods, and leads executive education initiatives. Previously, he was a Senior Lecturer at the London College of Fashion, University of the Arts London, and has held visiting positions at Milan Politecnico, Università Cattolica del Sacro Cuore, and Università Federico II.
Montecchi earned his PhD in Marketing from King’s College London, an MRes in Marketing from Birkbeck College, an Executive Master in Marketing and Sales from SDA Bocconi and ESADE, and a Bachelor’s in Business Economics from the University of Modena and Reggio Emilia. He also holds a PgCert in Academic Practice and is a Fellow of the Higher Education Academy (FHEA).
His research focuses on the digital transformation of marketing, particularly the role of artificial intelligence and blockchain in enhancing transparency and trust. He investigates ethical engagement with diverse consumer groups, inclusion, and corporate responsibility, with a special interest in marginalized communities. His work integrates consumer behavior, digital interactions, and decision-making with technological innovation, offering actionable insights for sustainable and responsible business strategies.
The most recent 15 publications reflect a strong trend in AI in retail, brand transparency, consumer trust, ethical data use, voice technologies, and social sustainability. His research spans journals in marketing, psychology, interactive marketing, and business ethics, demonstrating interdisciplinary impact.
Scientific Awards:
- KingsCAT: Capture and Analysis Tool for Social Media Research at King’s College London (2024) – Recognized as part of a collaborative team for advancing digital research infrastructure and media analysis.
Montecchi is actively involved in PhD supervision and is accepting new students. He has led research projects using social media analytics (KingsCAT) and has contributed to strategic debates on grand challenges in marketing. His work connects academic research with real-world managerial applications, particularly in digital strategy and ethical innovation.
He is a key contributor to interdisciplinary research through tools like KingsCAT, which supports collaborative social media analysis, and his publications often involve co-authorship with experts in data science, psychology, and organizational behavior.
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