Mehrad Moeini Jazani

Mehrad Moeini Jazani is an Associate Professor of Marketing at the University of Groningen, affiliated with the Faculty of Economics and Business and the Department of Marketing. He leads the Scientific Committee of the Business Research Lab and coordinates the Department of Marketing's Brown Bag Seminars. His research focuses on consumer behavior, strategic brand management, and decision-making under intertemporal contexts. He also investigates experimental design and data analysis methodologies.

Key research interests include how psychosocial resources like power and financial status influence consumer decisions, as well as the role of situational factors in moral judgments across cultures. Recent work explores opportunity cost salience, economic inequality effects on control preferences, and gut-brain interactions affecting reward sensitivity.

Dr. Jazani has contributed to high-impact journals like Nature Human Behaviour and Psychological Science, often collaborating internationally. His work bridges behavioral science and marketing, addressing topics from self-affirmation effects to ego-depletion theory.