Bob Fennis

Bob Fennis is a Professor in the Marketing department at the Faculty of Economics and Business, with over 140 research outputs spanning consumer behavior, self-regulation, and behavioral economics. His work examines how psychological and visceral states influence decision-making processes and consumption patterns.

His research fingerprint highlights dominant expertise in Self-Regulation (100%), Ego Depletion (76%), and Behavioral Economics (42%), with investigations into implementation intentions, individual differences, and mediation analysis. Key studies explore how resource scarcity affects intergenerational consumption, reward-driven distractors in retail environments, and tobacco use determinants.

Recent publications (2025-2026) reveal a methodological emphasis on experimental designs and mediation analysis, addressing topics from visceral control to ancestral resource scarcity. These works bridge theoretical psychology with practical applications in marketing strategy and public health policy.

Professor Fennis has supervised 7 students and actively disseminates findings through academic presentations on misbelief correction and consumer psychology. His research extends to public engagement via 5 media contributions on advertising effectiveness, energy conservation messaging, and impulse buying triggers.