Nicole Mead

Nicole Mead is Associate Professor of Marketing at York University's Schulich School of Business, where she directs the Well-Being Research Lab (WiRL). Her research investigates how psychological processes influence consumer behavior, leadership, and sustainability practices.

Research focuses on power dynamics, self-control mechanisms, and sustainable consumption patterns. Mead examines how social contracts influence environmental behaviors and how financial illusions impact savings. Her lab employs experimental methods to study decision-making frameworks.

She maintains the 'Happy Consumer' Psychology Today blog and has published award-winning articles in top journals. Research trends indicate strong focus on behavioral interventions for financial well-being and environmental sustainability.

Recent experimental work includes multi-site studies on ego depletion and neuroendocrine influences on leadership behaviors. Her research bridges psychological theory with practical applications in marketing and public policy.