Kathleen Vohs

Kathleen Vohs, a Distinguished McKnight University Professor at the University of Minnesota's Carlson School of Management, is a leading scholar in marketing and consumer psychology. She holds the Land O'Lakes Chair in Marketing and has held international honorary positions, including the Honorary Chair in Experimental Consumer Research at Groningen University.

• BA in Psychology, Gustavus Adolphus College (1996)
• PhD in Psychological and Brain Sciences, Dartmouth College (2000)
• Post-Doctoral Research at Case Western Reserve University and University of Utah (2000-2003)

Her research examines self-regulation, the psychology of money, free will beliefs, sexual economics, and how these influence consumer and organizational behavior. She explores the interplay between cognitive processes and marketplace outcomes, including decision-making under ego depletion and the social implications of financial priming.

Recent articles analyze how mindfulness affects motivation, the role of narcissism in power dynamics, and the relationship between money exposure and risk-taking. Her work spans journals like Journal of Experimental Psychology and Psychological Science, often addressing integrative complexity in consumer behavior and moral cognition.

• SAGE Young Scholar Award (2008)
• International Society for Self and Identity Early Career Award (2009)
• Thomson Reuters Highly Cited Researcher (2015)
• Anneliese Maier Research Award (2014)
• Society for Consumer Psychology Distinguished Scientific Contribution (2018)

Vohs has served on editorial boards of Journal of Consumer Research and Journal of Personality and Social Psychology. She received the Part-Time MBA Faculty of the Year award (2018) and was named one of the Top 25 Behavioral Economists (2018).