
معرفی
Abigail Sussman is a Professor of Marketing at The University of Chicago Booth School of Business, where she conducts groundbreaking research at the intersection of psychology, economics, and finance. Her work focuses on understanding how individuals form judgments and make decisions, with particular emphasis on improving financial well-being through insights into psychological biases that affect budgeting, spending, borrowing, and investing behaviors.
Dr. Sussman earned her bachelor's degree in cognitive science and economics from Brown University and completed a joint PhD from Princeton University's psychology department and School of Public and International Affairs. Prior to her academic career, she gained practical experience working at Goldman Sachs in the equity research division. She has served as an associate editor at the Journal of Experimental Psychology: General and currently holds the position of president-elect of the Society for Judgment and Decision Making.
Her research program spans judgment and decision making, consumer welfare, financial decision making, mental accounting, causal reasoning, and political decision making. Dr. Sussman investigates questions from underlying psychological mechanisms to practical applications, with a strong focus on translating academic insights into real-world improvements in financial well-being. Her work has been published in premier academic journals including the Journal of Consumer Research, Psychological Science, and the Journal of Finance, while also receiving attention in popular media outlets such as National Public Radio, the New York Times, and the Wall Street Journal.
Analysis of Dr. Sussman's recent publications reveals a consistent focus on consumer financial decision processes, particularly around mental accounting, budgeting behavior, and the psychological factors influencing savings and debt management. Her research combines rigorous experimental methods with real-world data to understand how consumers make financial choices and identify opportunities for improving financial decision quality through better understanding of cognitive biases and behavioral patterns.
- BNP Paribas Best Paper Award 2018
- Moskowitz Prize 2018
- Research Affiliates Best Paper Award 2018
- SIX Best Paper Award Swiss Society for Financial Market Research, 2021
- SCP Best Competitive Paper Award Finalist, 2019
Dr. Sussman has secured significant research funding for her work on consumer financial decision making and has collaborated extensively with researchers across psychology, economics, and finance disciplines. Her research has influenced both academic understanding and practical applications in financial services, consumer protection policy, and business strategy. At Chicago Booth, she teaches advanced courses including 'Advanced Marketing Theory: Behavioral Science Approach,' 'Business with Purpose,' and 'Marketing Workshop,' where she integrates her research insights into practical business applications.





